Free Wifi Marketing Campaign

It traditionally includes branded login pages content delivery email marketing social media interactions promotions and data collection.

Free wifi marketing campaign.

The knowledge from data points like hotspots guests visits demographics email open rates coupon redemptions footfall and more allows you to serve dynamic messaging to each. The cost of data is still expensive for the average smartphone user. Wi fi marketing means treating free customer wi fi as a channel to engage your customers and promote your products and services. Offering free wifi to customers.

Run contests promotions and special offers engaging your customers in real time. When it comes to wi fi customers expect free fast and legally compliant access wherever they are from retail outlets to bars restaurants and leisure facilities. What is wifi marketing. Wi fi marketing allows you to collect contact info from your customers in exchange for the internet access that you provide them with.

This interactive marketing campaign from france s national railway system encouraged inter european travel by giving individuals a sneak peek at what was happening around other cities in real time. This data is used to personalize marketing campaigns to increase customer loyalty build online reviews and save at risk customers. This can either be done is done through a splash page or captive portal that will ask customers to connect to the free wi fi by logging in by typing in their e mail address phone number or via social login. Retailers and restaurants offering free wifi to customers can capitalize upon this trend.

Wifi marketing is a marketing technique that uses guest wifi to collect clean customer data such as names emails phone numbers customer behavior and demographics. The company set up a series of doors which opened to two way video screens. Individuals on the other side were located in a city across europe. Offering rewards to devices your wifi is tracking in the form of discounts or freebies that are relevant to your business is the way forward.

This is when you get. This is far from a new development and our always on society has created a strong international wi fi market which is expected to be worth more than 93 billion by 2018 according to a recent report by markets and markets. Most users have become very savvy and utilize free wifi when it s available. Turn your free wi fi service into an automated lead generating machine.

Engage your customers on social media and gain valuable marketing data. It s called wifi marketing and it can dig deeper into their customer base. Wi fi marketing is the difference between viewing free internet access like an expense versus seeing it as an opportunity to increase customer loyalty and bring new buyers into your store. Wifi marketing is communicating with customers and prospects directly through their use of a company s free or guest wifi.

Another way to attract new customers via wifi is through social wifi marketing.